COVID-19 Impact Limiting Business Strategy
Small business owners are constantly in the fight of their lives while they dedicate most of their time, money, and resources to building and growing a long-term sustainable business. The beginning of a new decade has presented both opportunities and threats and now COVID-19 (Corona Virus) has shaken the world and business owners have yet another challenge to face.
The Corona Virus has put governments under pressure to enforce restrictions and in some cases lockdowns. How does this affect the small business owner? The biggest challenge is that more and more people will be avoiding group gatherings and for business owners, this impacts networking and trade shows.
Networking remains an extremely effective business growth strategy, but public gathering restrictions will start to have an impact on traditional business networks.
This is where the digital world and the Internet will not only reduce the impact on your business but, has the potential to dramatically increase your network, leads, and thereby your revenues as well.
If you are a B2B business, then there can be no doubt that LinkedIn is the only platform you should be considering and require for your business networking and prospecting needs. LinkedIn is more than a social media platform. It is a place for businesses to connect. It is the largest professional network where businesses can promote themselves and build relationships that ultimately produce leads and clients.
To leverage the power of LinkedIn for networking, the most important factor is your LinkedIn profile and how well it is optimized to attract the attention of prospective clients. The LinkedIn Profile Optimisation Short-Course provides you with all you need to know for you to optimise your profile and start benefiting from this powerful platform while, totally eliminating the risk of infection by making contact with anyone who may be infected with the Corona Virus.
If your business growth strategy includes consulting with prospective clients, then you may want to consider having online consultations using either Skype Video Calls or Zoom Video Calls. You can even offer online services if what you offer can be presented using online video calls.
Further automation is possible by having an online appointment booking system which you can find at Calendly.
All of the above-mentioned services (Skype, Zoom & Calendly) are available for free and provide exactly what you need as a small business owner to ensure your business is not negatively impacted by the restrictions currently in place which, will no doubt increase as the Corona Virus continues to spread.
Future-proof your business against the impact of the Corona Virus on your ability to grow your business.
“Your Success Is Our Focus!”
Business Transformation Specialist