How To Choose Your Course Type

Launch your online course

In Part 2 of this article, I want to give you some tips to help you decide on your course type. There are lots of different course formats out there, and I want to help clear up any confusion. Some formats just lend themselves better to certain topics than they do to others.

The most popular course type is the mini-course. This is a short course that can either be an introduction to a topic or can cover a particular aspect of a topic in detail. It’s concise but also leaves the door open for further study – meaning you can create more courses if there’s enough demand.

Mini-courses can be video, audio, text, or a combination of all three.

If you’ve never created a course before, then I recommend you start by creating a mini-course. The main advantage is that you can create it quickly and get it to market right away, thereby establishing yourself as an authority on the subject.

This is a mini-course – albeit a very brief and simple one – and because it’s on a subject I know well, I was able to create it in less than a day.

Following on from a mini course is a masterclass. This is popular in the music niches but can be applied to other niches, too. Here, students watch an expert perform a task, then copy what he or she is doing. Oftentimes the student will get their work critiqued by the expert, so there’s a two-way element to this format.

Finally, there are MOOCs. Never heard of them? Well, MOOCs are free online courses. They are more loosely structured than mini-courses or masterclasses and can be accessed without paying tuition or committing to an academic program. Obviously, you don’t make any money from a MOOC, but they can be a good way of establishing yourself as an expert in your field thereby enabling you to charge a higher price for your paid-for courses when you release them.

PS. Don’t forget your copy of my course on creating a successful course. Find Out More Here!

“Your Success Is Our Focus!”

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