When it comes to generating sales for a business, most salespeople are only as good as their leads. Since, its inception, LinkedIn has been known as a great place to search for a job and network with like-minded people. However, in recent years it has emerged as an excellent resource for generating more leads.

For many, taking the time to manage a LinkedIn account for their business is a waste. However, according to recent studies, LinkedIn has been shown to drive 80 percent of all B2B social media leads, beating out Facebook, Twitter, and Google+.

LinkedIn is more than a social media platform. It is a place for businesses to connect.  It is the largest professional network where businesses can promote themselves and build relationships. 

As the most useful social network for businesses and professionals, LinkedIn is powerful for connecting with potential clients. But the real power comes from the lead generation, market research, and global marketing that comes from this tool.

LinkedIn’s power lies in its networking power. It works the same way on this site as it would in real life.

Sadly, there is a very small percentage of profiles on LinkedIn that have been optimized correctly to take advantage of its power.

The LinkedIn Social Selling Index (SSI) will provide you with important information on how your profile ranks in your industry and in your network.

There is a very small percentage of LinkedIn profiles making use of this powerful tool that will show you exactly what you need to do to rank at the top of your industry and your network. This gives you the opportunity to leap ahead of your competition.